I can bite into ice cream and drink ice cold water without any pain. Taste is good. Doesn’t contain triclosan unlike a bunch of Colgate products. Overall I feel like I have a healthier mouth. Don’t get bad breath and seems to last longer than Colgate Total toothpastes which sell on their ability to have long lasting protection. No fancy marketing nonsense like you get in the grocery isle with 100 different toothpaste options that all do the same, overlapping or different things.
It’s expensive though. I wouldn’t mind a bigger discount for buying more. Mathew